Launch a powerful UGC campaign in no time

Pakama Athletics

Company

Meta

Platform

Sport

Industry

Performance
Content Creation

Services

Launch a powerful UGC campaign in no time
Launch a powerful UGC campaign in no time

Overview

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>3 weeks | Profitable UGCs in less than 3 weeks; 3.7 ROAS | with 7-day click attribution on Facebook; 10 ROAS | for best-performing ads;
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Social Lead Agency for Consumer Brands
social media lead agency
Social Lead Agency for Consumer Brands
social media lead agency
Social Lead Agency for Consumer Brands
social media lead agency
Social Lead Agency for Consumer Brands
social media lead agency
Story

Gym to go

Düsseldorf-based brand PAKAMA athletics has developed a complete gym in a stylish backpack. The backpack, which can also be used for everyday life, contains equipment for a full functional workout. It’s perfect for those who want to save time on the commute to the gym and train from home instead, or for anyone who doesn't want to skip their workout while traveling. And so you don't have to worry about planning the exercises yourself, PAKAMA has also developed a matching app with ready-made workouts.

Goal

Process

Solution

Creating a UGC campaign

Creating UGC content is usually quite time-consuming. Mawave took over the planning of the communication strategy, UGC briefings, creator communication, and performance campaigns. Thanks to the excellent collaboration between our various teams and the creators, the campaign was up and running quickly.

Learning

The power of UGC

Because it isn't traditional company-created advertising, user-generated content often feels more authentic and credible. Social media users love receiving recommendations from others. The strong figures show that it is definitely worth investing in this native form of content.

A highly professional collaboration with a level of dedication that goes above and beyond. Their creative and holistic approaches to complex challenges have truly taken our company to the next level.

Pakama Athletics
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