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The latest news from the Mawave world. Discover our press releases, columns, and features in leading industry media.
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September 29, 2026
Social Media 2030 – The Future of Social Part 2
the date
Mawave
Social Media 2030 – The Future of Social Part 2
September 28, 2026
Ralf Schumacher becomes brand ambassador for HDI
the date
Mawave
Ralf Schumacher becomes brand ambassador for HDI
September 7, 2026
Horizont
3 TikTok campaigns you need to see
the date
Mawave
3 TikTok campaigns you need to see
August 28, 2026
W&V
Diddl is back: How the cult brand turns nostalgia into demand
the date
Mawave
Diddl is back: How the cult brand turns nostalgia into demand
August 14, 2026
HÖRZU
"House Of Power": New reality TV format on YouTube
the date
Mawave
"House Of Power": New reality TV format on YouTube
August 14, 2026
meedia
E.ON launches YouTube series on everyday life in the energy transition
the date
Mawave
E.ON launches YouTube series on everyday life in the energy transition
August 7, 2026
new business
Mawave appoints Niklas Falkenstein as Head of Social & Creative
the date
Mawave
Mawave appoints Niklas Falkenstein as Head of Social & Creative
August 7, 2026
PR Journal
Niklas Falkenstein joins Mawave as Head of Social & Creative
the date
Mawave
Niklas Falkenstein joins Mawave as Head of Social & Creative
August 7, 2026
Horizont
New hire from Omnicom: Mawave appoints new Head of Social & Creative
the date
Mawave
New hire from Omnicom: Mawave appoints new Head of Social & Creative
July 31, 2026
Quotenmeter
E.ON turns to reality TV: House of Power launches on YouTube
the date
Mawave
E.ON turns to reality TV: House of Power launches on YouTube
July 31, 2026
ZFK
E.ON launches YouTube reality series on the energy transition
the date
Mawave
E.ON launches YouTube reality series on the energy transition
July 31, 2026
pv magazine
Together with Google and Mawave: E.ON develops an entertainment format for the energy transition
the date
Mawave
Together with Google and Mawave: E.ON develops an entertainment format for the energy transition
July 31, 2026
W&V
How Kapten & Son turns vacations into a community experience
the date
Mawave
How Kapten & Son turns vacations into a community experience
July 29, 2026
turi2
E.ON, Google, and Mawave launch reality series on the energy transition
the date
Mawave
E.ON, Google, and Mawave launch reality series on the energy transition
July 29, 2026
Horizont
With Google and Mawave: Eon launches YouTube series on the energy transition featuring creators
the date
Mawave
With Google and Mawave: Eon launches YouTube series on the energy transition featuring creators
July 29, 2026
Campaign Germany
7 vs. Wild: The Energy Edition – E.ON launches new YouTube series
the date
Mawave
7 vs. Wild: The Energy Edition – E.ON launches new YouTube series
July 3, 2026
Horizont
How Mawave became Europe's leading social media agency
the date
Mawave
How Mawave became Europe's leading social media agency
June 26, 2026
marketing-boerse
Mister Spex partners with Mawave
the date
Mawave
Mister Spex partners with Mawave
June 26, 2026
W&V
How Levi's turns a FIFA restriction into a brand moment
the date
Mawave
How Levi's turns a FIFA restriction into a brand moment
June 26, 2026
CP Monitor
Mister Spex partners with Mawave
the date
Mawave
Mister Spex partners with Mawave
June 26, 2026
new business
Mister Spex expands its social media ecosystem with a new agency
the date
Mawave
Mister Spex expands its social media ecosystem with a new agency
June 26, 2026
turi2
Mawave secures the social lead agency account for Mister Spex
the date
Mawave
Mawave secures the social lead agency account for Mister Spex
June 26, 2026
Campaign Germany
Mawave takes the lead on social media for Mister Spex
the date
Mawave
Mawave takes the lead on social media for Mister Spex
June 26, 2026
Business Insider
What playgrounds reveal about equality, according to this founder
the date
Mawave
What playgrounds reveal about equality, according to this founder
June 5, 2026
W&V
The matcha bar from Nona and Pamela Reif shows how product launches are staged today.
the date
Mawave
The matcha bar from Nona and Pamela Reif shows how product launches are staged today.
June 5, 2026
Business Insider
You don't have to be a difficult person to achieve extraordinary success.
the date
Mawave
You don't have to be a difficult person to achieve extraordinary success.
May 22, 2026
Business Insider
Tell your boss when they're talking nonsense
the date
Mawave
Tell your boss when they're talking nonsense
May 22, 2026
Business Insider
Why I value employees who challenge me
the date
Mawave
Why I value employees who challenge me
May 8, 2026
W&V
ROAS doubled: UGC became the key to success for Kloster Kitchen
the date
Mawave
ROAS doubled: UGC became the key to success for Kloster Kitchen
May 8, 2026
Business Insider
My most important business hack is in my calendar every single week
the date
Mawave
My most important business hack is in my calendar every single week
May 1, 2026
Business Insider
Client events: 3 tips for a successful meeting from a CEO
the date
Mawave
Client events: 3 tips for a successful meeting from a CEO
April 24, 2026
Business Insider
A single sentence in Singapore showed me what German companies are doing wrong
the date
Mawave
A single sentence in Singapore showed me what German companies are doing wrong
April 17, 2026
new business
Decathlon adopts a new social strategy
the date
Mawave
Decathlon adopts a new social strategy
April 17, 2026
turi2
Mawave becomes the social lead agency for the sports brand Decathlon.
the date
Mawave
Mawave becomes the social lead agency for the sports brand Decathlon.
April 17, 2026
Campaign Germany
Decathlon appoints Mawave as its lead social agency
the date
Mawave
Decathlon appoints Mawave as its lead social agency
April 17, 2026
meedia
Decathlon: Mawave appointed as new social lead agency to strengthen brand community
the date
Mawave
Decathlon: Mawave appointed as new social lead agency to strengthen brand community
April 7, 2026
Business Insider
CEO spends 14,000 euros to send his managers to a bootcamp
the date
Mawave
CEO spends 14,000 euros to send his managers to a bootcamp
March 26, 2026
Gründerszene
I was a speaker and got booked again right away – these are my 3 tips for captivating an audience
the date
Mawave
I was a speaker and got booked again right away – these are my 3 tips for captivating an audience
March 25, 2026
XING takes the next step in its social career with Mawave as lead agency
the date
Mawave
XING takes the next step in its social career with Mawave as lead agency
March 25, 2026
Campaign Germany
Substance over style: Xing appoints Mawave as social lead
the date
Mawave
Substance over style: Xing appoints Mawave as social lead
March 19, 2026
Gründerszene
More than 20 CEO calls a week – how I get the most out of every business meeting
the date
Mawave
More than 20 CEO calls a week – how I get the most out of every business meeting
March 2, 2026
From internal need to independent solution: Mawave launches AI translation tool Aptura.io
the date
Mawave
From internal need to independent solution: Mawave launches AI translation tool Aptura.io
February 27, 2026
Campaign Germany
Focus on TikTok: Mawave is supporting Jack Wolfskin with its brand transformation
the date
Mawave
Focus on TikTok: Mawave is supporting Jack Wolfskin with its brand transformation
February 27, 2026
absatzwirtschaft
Jack Wolfskin has chosen Mawave as its social media agency.
the date
Mawave
Jack Wolfskin has chosen Mawave as its social media agency.
February 27, 2026
Gründerszene
During my first five years as a founder, being sick was a total no-go for me.
the date
Mawave
During my first five years as a founder, being sick was a total no-go for me.
February 27, 2026
meedia
Jack Wolfskin: "consistent" outreach to younger target audiences
the date
Mawave
Jack Wolfskin: "consistent" outreach to younger target audiences
February 27, 2026
W&V
Going viral with animals: How Ikea turned the monkey hype into a business case
the date
Mawave
Going viral with animals: How Ikea turned the monkey hype into a business case
February 20, 2026
Gründerszene
If you force your team into the office, you haven't understood leadership.
the date
Mawave
If you force your team into the office, you haven't understood leadership.
February 17, 2026
Horizont
Job market for social media experts is skyrocketing
the date
Mawave
Job market for social media experts is skyrocketing
February 12, 2026
Gründerszene
4,000 applications a year – as a boss, do I really have to reply to everyone?
the date
Mawave
4,000 applications a year – as a boss, do I really have to reply to everyone?
February 4, 2026
Horizont
What makes Meta AI so useful for marketing and creators
the date
Mawave
What makes Meta AI so useful for marketing and creators
February 2, 2026
Campaign Germany
"Not for citation": 10 questions for Jason Modemann from Mawave
the date
Mawave
"Not for citation": 10 questions for Jason Modemann from Mawave
January 28, 2026
Gründerszene
Why I enjoy comparing myself to others
the date
Mawave
Why I enjoy comparing myself to others
January 27, 2026
new business
E.ON subsidiary hires new social media agency
the date
Mawave
E.ON subsidiary hires new social media agency
January 27, 2026
Campaign Germany
Account win: Mawave has been named social lead agency for E wie einfach
the date
Mawave
Account win: Mawave has been named social lead agency for E wie einfach
January 27, 2026
Horizont
Mawave wins social media account for E wie einfach
the date
Mawave
Mawave wins social media account for E wie einfach
January 26, 2026
absatzwirtschaft
Nivea on TikTok: How the brand is winning over Gen Z
the date
Mawave
Nivea on TikTok: How the brand is winning over Gen Z
January 19, 2026
Campaign Germany
Mawave secures the social media account for Lavera Naturkosmetik
the date
Mawave
Mawave secures the social media account for Lavera Naturkosmetik
January 16, 2026
Gründerszene
How to tell if your boss is a truly effective communicator
the date
Mawave
How to tell if your boss is a truly effective communicator
January 15, 2026
Campaign Germany
Lieferando awards mid-funnel account to Mawave
the date
Mawave
Lieferando awards mid-funnel account to Mawave
January 14, 2026
Campaign Germany
Social media agency Mawave expands its management team
the date
Mawave
Social media agency Mawave expands its management team
January 14, 2026
Horizont
Mawave expands its management team from three to five members
the date
Mawave
Mawave expands its management team from three to five members
January 9, 2026
Gründerszene
Founder mindset: Being content while still wanting more
the date
Mawave
Founder mindset: Being content while still wanting more
January 8, 2026
absatzwirtschaft
Deutsche Bahn, Tedi & Lidl: Are serial formats the better advertising spots?
the date
Mawave
Deutsche Bahn, Tedi & Lidl: Are serial formats the better advertising spots?
January 2, 2026
Gründerszene
My worst boss ever – and how he still shapes me today
the date
Mawave
My worst boss ever – and how he still shapes me today
December 29, 2025
Gründerszene
Why it is wrong to treat everyone the same
the date
Mawave
Why it is wrong to treat everyone the same
December 29, 2025
W&V
Social Media Trends 2026: In the clash of opposites
the date
Mawave
Social Media Trends 2026: In the clash of opposites
December 24, 2025
Gründerszene
Why you don't need annual goals
the date
Mawave
Why you don't need annual goals
December 22, 2025
W&V
Social Media Trends 2026: In the clash of opposites
the date
Mawave
Social Media Trends 2026: In the clash of opposites
December 12, 2025
Why success often reveals more about people than failure
the date
Mawave
Why success often reveals more about people than failure
December 4, 2025
IT Boltwise
The Art of Failure: How mistakes can lead to success
the date
Mawave
The Art of Failure: How mistakes can lead to success
December 4, 2025
deutsche startups
Failing Forward – The art of failing in the right direction
the date
Mawave
Failing Forward – The art of failing in the right direction
December 2, 2025
marketing-boerse
Virality is created by system, not chance
the date
Mawave
Virality is created by system, not chance
November 25, 2025
Gründerszene
The most dangerous mistake successful entrepreneurs make – and 3 tips to protect yourself from it
the date
Mawave
The most dangerous mistake successful entrepreneurs make – and 3 tips to protect yourself from it
November 19, 2025
Gründerszene
The most important investment I have ever made as a founder
the date
Mawave
The most important investment I have ever made as a founder
November 11, 2025
Gründerszene
Why I intentionally work less as a boss
the date
Mawave
Why I intentionally work less as a boss
November 5, 2025
asap:digital
#48 Jason Modemann – The next generation's playbook
the date
Mawave
#48 Jason Modemann – The next generation's playbook
October 30, 2025
Business Insider
Starting a business with your best friend? It can be brilliant – or the biggest mistake of your life
the date
Mawave
Starting a business with your best friend? It can be brilliant – or the biggest mistake of your life
October 22, 2025
W&V
A resounding success in just 3 days: How Oace won over 24,000 new followers
the date
Mawave
A resounding success in just 3 days: How Oace won over 24,000 new followers
October 17, 2025
Gründerszene
How we eliminated the awkward first-day feeling
the date
Mawave
How we eliminated the awkward first-day feeling
October 8, 2025
Gründerszene
Why the work-life balance mindset is doing us more harm than good
the date
Mawave
Why the work-life balance mindset is doing us more harm than good
October 4, 2025
Gründerszene
How I deal with self-doubt: 3 tips
the date
Mawave
How I deal with self-doubt: 3 tips
October 2, 2025
Campaign Germany
Campaign Agency of the Year: The shortlist is out / Awards night on November 27 in Hamburg
the date
Mawave
Campaign Agency of the Year: The shortlist is out / Awards night on November 27 in Hamburg
October 1, 2025
Campaign Germany
Media budget tripled: Fitness food brand Powerbar is looking to hit the gas with Mawave
the date
Mawave
Media budget tripled: Fitness food brand Powerbar is looking to hit the gas with Mawave
September 26, 2025
W&V
Copycat vs. Original: Saint Sass wins the battle for the Oktoberfest collection
the date
Mawave
Copycat vs. Original: Saint Sass wins the battle for the Oktoberfest collection
September 18, 2025
Gründerszene
Over 4,000 applications per year: How I, as CEO, find the perfect employee
the date
Mawave
Over 4,000 applications per year: How I, as CEO, find the perfect employee
September 10, 2025
Spotify
Always hungry, never greedy: Jason’s recipe for sustainable growth
the date
Mawave
Always hungry, never greedy: Jason’s recipe for sustainable growth
September 10, 2025
W&V
Mawave x Kloster Kitchen: Using data for a better creative strategy
the date
Mawave
Mawave x Kloster Kitchen: Using data for a better creative strategy
September 4, 2025
Campaign Germany
Cherrypicker publishes a list of the most active new business managers
the date
Mawave
Cherrypicker publishes a list of the most active new business managers
September 4, 2025
W&V
Game, set, social media match: Wimbledon gained 1 million new followers in 2 weeks
the date
Mawave
Game, set, social media match: Wimbledon gained 1 million new followers in 2 weeks
September 3, 2025
Gründerszene
Why I love conflict in the office
the date
Mawave
Why I love conflict in the office
August 29, 2025
Campaign Germany
Creative Trend: Branded Mockumentaries – Cringe, but not embarrassing
the date
Mawave
Creative Trend: Branded Mockumentaries – Cringe, but not embarrassing
August 29, 2025
Business Insider
Why I personally respond to every single piece of employee feedback as a boss
the date
Mawave
Why I personally respond to every single piece of employee feedback as a boss
August 22, 2025
Gründerszene
More pay for everyone? Why that’s dangerous – and how we do it better
the date
Mawave
More pay for everyone? Why that’s dangerous – and how we do it better
August 22, 2025
Business Insider
More pay for everyone? Why that’s dangerous – and how we do it better
the date
Mawave
More pay for everyone? Why that’s dangerous – and how we do it better
August 20, 2025
Campaign Germany
Mawave secures social media account for DHL and Deutsche Post
the date
Mawave
Mawave secures social media account for DHL and Deutsche Post
August 15, 2025
Campaign Germany
Campaign of the week: How Lidl uses humor to recruit new employees
the date
Mawave
Campaign of the week: How Lidl uses humor to recruit new employees
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