Channel Management

From Channel Management to Community Engagement

"Those who talk to their community stay relevant – those who listen, win"
Frau mit langen braunen Haaren, Brille und schwarzem Hemd vor schwarzem Hintergrund lächelt.
Anna Lena Koch
Head of Social & Creative

Our Network

A loyal community is the foundation for sustainable growth. With an active, authentic social media profile, you build trust, provide value, share offers, and turn platform users into engaged members of your community.

Only those who offer creative, interactive content and address the needs of their target audience remain relevant and allow their presence to grow organically.

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Community activation for strong brands

‍As social media natives, we speak your community's language and know exactly what content they want to see. We identify current trends, analyze relevant topics early on, and create content that stands out through creativity, authenticity, and consistency.

Lifestyle & trends

We provide inspiration

Education & added value

We share knowledge

Product updates & promotions

We build reach

Result

Engagement
Identification

Social media channels that stay relevant, grow continuously, and build real connections.

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View case study
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Brand Building: Sentiment and image transformation

From skepticism to sympathy

From a workshop chain with an image problem to a Gen Z love brand. Using a social-first strategy, real dialogue, and content that taps into the community's sense of humor.

Community as a strategy

Instead of traditional advertising, ATU showcased everyday workshop life in a relatable, witty way with a genuine focus on the community. The social strategy centers on authenticity, self-deprecation, and staying close to the community.

Outcome

10,000+ followers in just three months, an engagement rate that climbed to 4%, and sentiment that reflects a complete brand transformation.

Your Brand 🤝🏼 Social Media

creative. data-driven. scalable.

We translate your brand to social media.

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Alessandro Pantina
Alessandro Pantina
CMO at Outfittery

"We've been working with Mawave for a while now and rely on their UGC expertise. Taking the UGC approach to TV was a brand new step into uncharted territory, which we successfully took together."

Tor Bakken
Tor Bakken
Marketing Manager

“Working with Mawave has been a breeze - their proactive approach, swift responses, and insightful recommendations have not only helped to streamline our paid marketing campaigns but also led to stronger outcomes. I highly recommend them!”

Roman Ladyzenskij
Roman Ladyzenskij
Growth Manager - New Business | HelloFresh

High speed, exceptional quality, and a willingness to go the extra mile define Mawave from our perspective. These are the qualities that distinguish partners with whom you can grow and scale together.

Rudolf Baumeister
Rudolf Baumeister
Head of Marketing DACH, UK & Nordics

"While XGIMI has seen significant growth since entering the European market, generating strong brand awareness along with a consistent approach is essential. Mawave helped us localize our social channels, edit and tailor content to the needs of our key markets in Europe, and execute our first successful campaigns."

Louis-Gabriel Lück
Louis-Gabriel Lück
Paid Social Media Manager at GOT BAG

Online performance marketing is fast-paced and complex. To avoid being thrown in at the deep end and to harness the current to our advantage from the start, we chose Mawave. We caught the right wave with them from day one and continue to achieve great results even outside of major campaigns. Plus, we benefit immensely from their extensive expertise.

Nicolas Heger
Nicolas Heger
Team Lead Performance Marketing

"For me, Mawave is THE social media agency in Germany. The team has taken our performance campaigns to a new level, helped upskill our own team, and turned social into one of our most important and successful marketing channels.”

Daniel Schebek
Daniel Schebek
Team Lead Brand & Studio ATU

We started working together two years ago, and since then, we’ve completely overhauled our brand on social media. We now have genuine fans, have won an award, and have significantly improved our image and how we are perceived externally. None of this would have been possible without Mawave!

Markus Gessner
Markus Gessner
OMM at eismann

"Our collaboration with Mawave on Meta paid social has exceeded our expectations. Their expertise and creative approach have helped us reach new target audiences and increase our reach. Weekly reporting and regular communication have kept us constantly in the loop, allowing us to react quickly to changes. We are very satisfied with the results and look forward to our continued successful partnership."

Helena
Helena
Co-Founder BRUNA The Label

"With Mawave's help, we were able to establish a very solid and profitable performance marketing strategy in a very short time. We were impressed by their fast, straightforward, and goal-oriented approach!"

Philipp Pfeifer
Philipp Pfeifer
Managing Director kavalio

“With the support and guidance of MAWAVE, we have been able to significantly increase our efficiency. We are thrilled to have the dynamic team at MAWAVE on board as we develop our brand!”

Julia Heinrich
Julia Heinrich
Social Media Management LUSINI Solutions GmbH

Working with Mawave is fantastic! A great team supports us with professionalism and passion on one of our most important channels. Every team member is extremely reliable, bursting with creative ideas, and consistently delivers valuable input. We were able to achieve our goals together in no time at all. Thank you for your outstanding support!

Yelda Torun
Yelda Torun
Head of Marketing/Sales Promotion & Group Brand Management, HDI Deutschland Vertrieb

In Mawave, we have a strong partner by our side that combines strategic insight, creative excellence, and a performance-driven mindset. Our collaboration is defined by agility, a high level of trust, and a clear focus on measurable results. Together, we launched our first-ever social-first campaign, including a testimonial for which the team also did an outstanding job.

Niklas Friedlein
Niklas Friedlein
Digital Marketing & E-Commerce

We achieved impressive results with Mawave after only a short time working together. Their proactive and creative approach, combined with their prompt execution, really stands out. We look forward to continuing our successful partnership and working on future projects together.

Vakhtang Budagashvili
Vakhtang Budagashvili
CEO Heatle

"Mawave is a young, dynamic, and dedicated team that goes above and beyond to deliver the best results. Thanks to their extensive experience with successful brands, they can draw on a vast wealth of knowledge in an instant and adapt with great agility to the ever-changing market."

Robin Redelfs
Robin Redelfs
Founder of Löwenanteil

When we were looking for a performance-driven paid social agency for Löwenanteil in 2019, we found a highly motivated team in Mawave that helped us take our Meta ads to the next level within just a few months. Mawave supported us as a competent media buying partner for about a year.

Anna Glaser
Anna Glaser
Brand Manager Germany

"As a relatively new brand in Germany, we were looking for a strong partner for organic and paid social to adapt our international strategy for the German market. In Mawave, we found an agile agency with excellent communication skills that manages our channels proactively and with a great deal of expertise."

Stephanie Sendler
Stephanie Sendler
Head of Marketing

“Together with Mawave, we have achieved a steady increase in social performance. Most recently, thanks to fresh content shot by Mawave, the integration of Channable, and constant optimization of our ad setup, we have had our best months ever in terms of ROAS and revenue.”

Johannes Kliesch
Johannes Kliesch
CEO of Snocks

"We are absolutely thrilled with our partnership with Mawave. With their help, we have massively increased the revenue generated through Facebook Ads compared to the previous month. Thanks to Mawave's work, we have also more than doubled our share of new customers via Facebook."

Alvaro Gellings
Alvaro Gellings
Founder

Working with Mawave has been an absolute success. Their creative approach and expertise in content creation and advertising campaigns give me, as a founder, the freedom to focus on scaling and internationalizing my companies. The team is extremely professional and understood our needs from the very beginning, implementing them perfectly. I look forward to continuing and expanding our successful partnership.

Christoph Lung
Christoph Lung
Co-Founder of Duschbrocken

“We did everything we could to make the launch of our solid deodorant a highlight, but the fact that it turned out to be the best day in Duschbrocken history really blew us away! It truly shows how well everyone involved worked together to achieve such incredible success. We are so grateful!”