Four people working intently on laptops at a table in a modern office with large windows.
Rear view of Jason Modemann wearing a headset microphone on the OMR stage in front of a large audience.
A man presenting to two women in a meeting room with a screen showing a creative roadmap.
Two young men having a conversation in a modern, bright room with wooden floors; one is leaning against the wall, the other is standing.
Patrick Brüch wearing a MAWAVE t-shirt and conference badge talking to two people in front of a yellow and blue background.
Crowd of people at a trade fair at the MAWAVE booth with glowing screens and company logos on the walls.
Strategy

LEVEL UP YOUR SOCIAL MEDIA STRATEGY

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"Without a strategy, reach is ineffective"
Nadja Bergelt-Stephan
Brand & Social Media Strategy Lead
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Our strategic approach ensures sustainable success

We identify your strengths, analyze your channels, and develop data-driven measures to take your digital presence to the next level. Our strategic approach ensures efficiency, scalability, and maximum performance.

  • Strategize:Strategize:Development of customized measures
  • Implement:Implement:Fast and efficient implementation
  • Evaluate:Evaluate:Continuous analysis and derivation of actionable recommendations
  • Iterate:Iterate:Ongoing optimization and scaling for long-term growth

The Individual Strategy for Your Brand

Whether you are just starting out on social media, need an analysis of your current setup, or want to reach new target audiences – we develop a tailored strategy that is precisely aligned with your brand's needs and goals.

Brand & Organic Channel Analysis

Which platforms provide the most value for your brand? Our in-depth channel and content analysis shows you where there is potential for optimization and which organic strategies will be successful in the long term. We analyze reach, engagement, and content performance to provide data-driven recommendations for action.

Paid Social Strategy

Targeted ads deliver measurable results—when they are strategically planned. We develop data-driven paid social strategies that maximize performance and optimize cost-per-conversion. Our focus: efficient budget allocation, smart funnel strategies, and creative ad formats that truly reach your target audience.

Creative Strategy

Without strong creatives, performance falls by the wayside. We develop creative strategies that are optimized based on data. Whether organic content or paid assets, we ensure a consistent brand story and effective visual communication that inspires your target audience and drives conversions.

Social Analytics

Success is measurable. With customized dashboards and in-depth analysis, we provide data-driven insights that enable clear recommendations for action. We track relevant KPIs, identify growth levers, and ensure that your social media strategy is based on data-driven decisions.

Persona / Target Audience Analysis

Successful social media marketing begins with a deep understanding of your target audience. We analyze which personas are relevant to your brand, what content they consume, and which platforms they use. This results in targeted strategies with maximum impact.

Go-To-Market Strategy

A successful market entry requires a clear strategy. We develop data-driven launch concepts that generate attention, increase engagement, and foster sustainable brand loyalty from the very beginning. Through strategic channel selection, content planning, and targeted paid campaigns, we ensure a successful launch and long-term growth.

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View case study
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E.ON: The Energy Transition as a Game Show

The Foundation of the Game Show

E.ON makes the energy transition tangible for younger, digital-native target groups on social media by playfully renovating a single-family home to be energy-efficient.

Campaign Setup

A complete content ecosystem: YouTube provides the main story, influencers bring reach and credibility, social media generates buzz, and paid media connects attention with concrete business goals.

6 influencers, 3 TV celebrities

Players compete in five challenges to collect as many energy points as possible. The twist: impostors sabotage the team and try to remain undetected until the finale.

Your
Brand

Two muscular arms, one dark-skinned in a white t-shirt and the other light-skinned in a red t-shirt, shaking hands firmly.

Social
Media

Your Brand
&
Social Media

Your Brand 🤝🏼 Social Media

creative. data-driven. scalable.

We translate your brand to social media.

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