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Downloads
Expert insights, trends, and cheat sheets:
Find the most important content for your strategy here.
How to Build Relevance on YouTube
You will learn how to inspire viewers with your content and brand, build long-term loyalty, and create genuine relevance on YouTube.
Successfully translating heritage brands for social media
Heritage brands think long-term and understand their processes, target audiences, and responsibilities. That is their greatest advantage. Yet, many struggle with social media because they often try to simply copy their existing brand communication 1:1. In this session, Mawave shows you five concrete steps to help you translate your brand for social media and generate measurable results. Using examples from well-known consumer brands like NIVEA, E.ON, FALKE, and others, you will learn how to bring your marketing team and customers along on this journey.
W&V Social Media Report by Mawave
We surveyed 25 marketing decision-makers, 100 creators, and 100 users, compiling the insights into a report. It outlines five guiding theses and demonstrates how the perspectives of these three stakeholders can lead to effective strategies, new forms of collaboration, and lasting brand relevance.
What's next 2026? Social media in a clash of contrasts
In our 2026 trend report, we show you how to reconcile these contrasts and develop a strong, future-proof social media strategy.
Viral by Accident? How to build social campaigns with a plan
We show you how to combine creative ideas with a clear focus on outcomes and perfectly align your organic and paid strategies
Checklist: Boost your Black Friday Strategy
Stop leaving things to chance: our compact Black Friday checklist ensures you are perfectly prepared for the peak season.
THE 5-STEP TESTING GUIDE
Rising CPMs, tougher competition, and constant algorithm updates – you can master them all with the right strategy!
2025 Social Media Calendar
Still don't have a solid plan for your social media content? We have a freebie for you that will save you tons of time and provide plenty of inspiration!
STATE OF SOCIAL 2025
In our free trend report, we present 10 curated trends that will shape the industry, backed by solid statistics and internal data from over 200 million euros in ad spend.
The Social Media Cheat Sheet for Decision Makers
With the Social Media Cheat Sheet for marketing decision makers, you will learn how to achieve and continuously optimize your outcomes based on data, creative, and media.
Smart Budget for Consumer Brands
Whether organic or paid, content or campaigns: operating profitably is more relevant than ever. This e-book shows you how to use your budget efficiently to drive profitable social media results for your consumer brand. True to the motto: Make every Euro count!
Social Media Trend Report 2024
Set your 2024 strategies up for success with the trends in this e-book!
Predictable Creative
The key takeaways from Jason Modemann’s talk on “Predictable Creative” – learn how to properly conceptualize and efficiently create your ads.
creative. data-driven. scalable.
We translate your brand to social media.