Successfully translating heritage brands for social media

Heritage brands think long-term and understand their processes, target audiences, and responsibilities.

That is their greatest advantage. Yet, many struggle with social media because they often try to simply copy their existing brand communication 1:1.

However, platforms operate by completely different rules than those these brands grew up with. What is missing is the right translation.

In this session, Mawave shows you five concrete steps to help you translate your brand communication for social media and generate measurable results. Using examples from well-known consumer brands like NIVEA, E.ON, FALKE & Co., you will learn how to bring your marketing team and customers along on this journey.