Mawave acquires the agency business of WeCreate

With the acquisition of the Hamburg-based agency business, social-lead agency Mawave is growing to over 200 employees and further expanding its expertise in creative social-first campaigns and the creator economy.

Munich, November 2, 2026 – Social-lead agency Mawave is acquiring the operational agency business of the Hamburg-based social media agency WeCreate, which was founded in 2020. Within just a few years, WeCreate has established itself as one of Germany's most relevant social media agencies. With a focus on creative highlight campaigns, social-first conceptualization, and close collaboration with the creator economy, the company generated over 13 million euros in revenue in 2025—a growth of around 30 percent compared to the previous year.

As part of the acquisition, the entire agency division with around 30 employees, as well as the existing client portfolio, will move to Mawave. This includes well-known national and international brands from the FMCG, food & beverage, travel, and lifestyle sectors. The transfer of operations is scheduled for November 1, 2026. Both parties have agreed not to disclose the financial terms.

The three-story Hamburg office is also being taken over, meaning the former WeCreate team will form Mawave's new Hamburg location and be integrated directly into the existing organization. The points of contact for clients and projects will remain the same. After Munich, Berlin, and Lucerne, Hamburg is the agency's fourth location.

The strategic and creative leadership of the brands previously managed by WeCreate will remain with Magnus Folten as Creative & Strategy Director, while Inga Kruse-Höhne will take over team leadership as Client Unit Lead. Magnus was previously Managing Director of WeCreate, and Inga was responsible for new business and project management.

“Our strength has always been bringing brands into the social conversation with creative ideas and a deep understanding of the creator economy. With Mawave, we are now gaining the operational power, in-house production capabilities, and comprehensive media expertise to implement our ideas even faster, more integrated, and more effectively.” Magnus Folten, Creative & Strategy Director at Mawave

“For me, this step feels like an amplifier. WeCreate and Mawave both know how to create ideas that get people talking. Together, we can implement this even more consistently for brands of all sizes. And our clients will continue to have the exact team by their side that they know and value.” Inga Kruse-Höhne, Client Unit Lead at Mawave

The acquisition concerns the operational agency business. The WeCreate brand and the remaining business areas, including artist management and the 9:16 Summit, remain independent and will continue to be developed under the leadership of founders Adil Sbai and Anna Sent.

“We have built WeCreate into one of Germany's top social media agencies over the past six years. Now is the right time to take the next step in our growth. We have worked with numerous agencies over the past few years, and our joint projects with Mawave were among the most successful. That is why I am convinced that together we can offer our clients an even stronger agency product and our team long-term development prospects.” Adil Sbai, founder of WeCreate and future advisor at Mawave.

Always-on meets highlight campaigns

The acquisition combines two complementary strengths: Mawave stands for data-driven social media strategies, media performance, and long-term brand building. WeCreate now complements this offering with creative social-first campaigns and a strong network within the creator economy. Together, both teams will offer brands continuous social media communication and attention-grabbing campaigns from a single source.

“The agency market is consolidating; many players are shrinking or withdrawing. We are consciously taking a different path and investing because we are convinced that social is the discipline with which brands can be successful in the long term. With WeCreate, we are bringing a team on board that shares our vision and giving our clients even more impact.” Jason Modemann, CEO & Co-Founder of Mawave

For Mawave, the acquisition is another step in expanding its market position as Europe's leading social-lead agency. It underscores the company's commitment to consistent leadership aligned with client needs, which are becoming increasingly complex and versatile.

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