From internal need to independent solution: Mawave launches AI translation tool Aptura.io

What began as a practical problem in everyday agency life is now an independent AI product: Aptura.io Social lead agency Mawave and developer Andreas Lehmann are introducing an intelligent translation tool that automates the translation of extensive marketing assets into other languages while maintaining their original layout.

The tool was born out of a specific need within the Mawave team. The challenge: to efficiently translate international campaign assets and multilingual social formats without having to manually adjust every layout.

"We were regularly faced with the situation of having to translate large files with hundreds of pages or multiple social assets into many languages. The manual process was extremely time-consuming. So, we built a solution," explains Andreas Lehmann, Creative Designer at Mawave and developer of Aptura.io.

Translation meets layout intelligence

Aptura.io processes Photoshop files, PDFs, PowerPoints, and Word documents, automatically recognizing text fields and layout structures. Unlike classic AI translation tools, the system also handles graphic properties such as drop shadows, layer effects, and alignments.

Text length is automatically adjusted, font sizes are scaled, and the layout is optimized—a decisive advantage when German texts are significantly longer than their international counterparts, or vice versa.

What used to take several days and involve copywriters, translators, graphic designers, and more can now be drastically reduced:
A social carousel with eight slides in 15 languages, which previously took up to two and a half days to process, can now be completed within a few hours.

Additionally, personalized prompts ensure consistent terminology and tone—especially relevant for international brands with clearly defined language guidelines.

From internal innovation to a market-ready solution

Mawave holds the full usage rights to the enterprise tool and is now making Aptura.io available as an independent solution for agencies and brands.

Following New Com and Mable, Aptura.io is already the third company to emerge from the Mawave ecosystem—further proof of the agency's culture of innovation.

"For me, Aptura.io is a great example of the innovative mindset within our team," says Jason Modemann, CEO of Mawave. "An internal problem became a scalable solution for the entire industry. That makes me really proud."

Efficiency as an enabler for creative excellence

Higher posting frequencies, platform-specific formats, testing frameworks, and the demand for a constant presence are massively increasing production workloads. To secure relevance and a competitive advantage, teams must become operationally more efficient. Aptura.io is designed to relieve creative and marketing teams, shorten production times, and free up resources—so that the focus can return to strategy and creativity.

‍