Relevance on YouTube with a serial creator format

Energy solutions like solar power, heat pumps, wallboxes, and energy management are relevant to many people's daily lives, yet they are often complex, technical, and difficult to grasp. E.ON wanted to change this and make the energy transition tangible for younger, digital-native audiences on social media. The solution: “House of Power” – a social format that delivers energy topics in an authentic, platform-native way. Home modernization is transformed into a serial story that playfully promotes product knowledge and processes, using YouTube as a stage and extending the narrative across social media.