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Giving every dog exactly the nutrients they need is the key to health and fitness. High-quality food is the foundation, of course. But there is more to it: adding vital nutrients and micronutrients tailored to individual needs. That is exactly where Mammaly comes in – with premium supplements for dogs.
However, to reach all potential customers, the brand needed to diversify its presence and tap into new target audiences.
Mammaly was already using UGC, but there was room for improvement. Too much information, repetitive animations, and a lack of differentiation among creators led to ad fatigue and failed to resonate with younger target groups.
Goal:
To elevate the brand visually, our strategy focused on a premium look and feel: high-resolution images and videos, clean typography, and high-end color palettes. We followed a consistent social-first approach, recognizing that every platform has its own rules. Whether for Stories, Reels, or feed posts, every creative was optimized to be native, snackable, and highly performance-driven. At the same time, we moved away from unrealistic claims and promises of cures. Instead, we focused on scientifically backed facts, educational content, and genuine added value to build long-term trust within the community.
Dog owners aren't looking for ads; they are looking for valuable information – and that is exactly what we provided. We offered content with real added value, including practical nutrition tips, fascinating fun facts, and expert interviews. Our storytelling met every persona exactly where they were, from the uncertain first-time dog owner to the experienced dog parent looking for targeted solutions. Simultaneously, we strengthened the brand through expertise. Why Mammaly? Because it is built on real quality. We made the high-quality ingredients and scientific findings tangible, positioning Mammaly as a trustworthy, competent premium brand.
To reach a broader and younger target audience, we developed a new content strategy based on four additional personas, complementing the existing ones. This was based on:
Through a long-term, data-driven persona strategy, optimized creatives, and a thoughtful social-first approach, brands can not only position themselves as younger and more diverse, but also sustainably establish themselves as a premium brand in the pet segment.
Personas make the difference:
A deep understanding of your target audience is key.
Not all content is created equal:
High-quality visuals are essential to being perceived as a premium brand.
Social-first mindset:
Every platform has its own requirements—content must be developed specifically for them.
More impact. More sales. More happy dogs. 🐾
We translate your brand to social media.
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