High-quality frozen products delivered to your door
Thanks to the men and women of the Mettmann-based company, customers have had more time for what really matters for over 40 years: enjoying life! This includes favorite products that contain no flavor enhancers, come only from the best growing, breeding, and fishing regions in the world, and are simple and delicious to prepare. Eismann was able to grow its existing customer base well using traditional, analog marketing strategies. The problem: it is difficult to reach a young target group this way.
Driving more conversions with new communication strategies
Since starting our collaboration with eismann in Q4 2022, we have focused on using paid social on the Meta platforms Facebook & Instagram. With UGC we were able to reduce the cost per new customer by an average of nearly a third in a very short time and achieved three times higher conversion rates. The reason: communicating various payment options like PayPal or payment after delivery. The performance uplift has shown: communicating modern benefits like PayPal sparks purchase interest and pays off!
Based on a foundation of UGC creatives that are already performing well, we are constantly testing new communication approaches . Instead of classic A/B testing, we focus on letting the algorithm prioritize which approach resonates well. It is important to evaluate the figures correctly and take countermeasures if necessary. Our analyses have shown: the UGC running in the background is secondary. The voice-over and, in particular, communicating eismann USPs at the beginning of the creatives show very good results.
