High-performance ad design with AI

BODY ATTACK Sports Nutrition is one of the leading online shops for functional sports nutrition in Germany. With an extensive range of performance nutrition and supplements made in Germany, there is something for everyone – whether you are a fitness enthusiast, a recreational athlete, health-conscious, or a professional athlete.

Since its founding in 1994, BODY ATTACK has been on a mission to develop better-tasting formulas and more effective products than what the market offered at the time. Today, the company still aims to make a difference and stand out from the competition. Our shared goal was therefore to implement innovative technologies and modernize content production to consistently create creative, high-quality content, increase efficiency, and maintain a competitive edge.

The campaign focused on the BODY ATTACK all-time favorite, CLEAR ISO WHEY, in its Summer Edition. The three new flavors—Exotic, Redberries, and Ice Tea Lemon—needed to be visualized convincingly. Traditionally, this would have required fresh fruit to visually highlight the natural flavors. However, to ensure a consistent, high-quality presentation without the logistical and quality challenges of using real fruit, we opted for an innovative approach: the use of artificial intelligence.

Integrating AI into image production
The product shots for the Summer Edition were captured during a traditional on-site photo shoot. Simultaneously, we created AI-generated images as backgrounds/assets, which were then integrated into the photos using Photoshop. This technique reduced the time spent sourcing flawless fruit and eliminated issues like set contamination. Furthermore, it removed the need for extensive post-production retouching, as the AI provided optimized images ready for immediate use.
At the same time, this approach led to a significant increase in efficiency across the entire production process: feedback on AI-generated content could be gathered immediately, and images could be adjusted in real time. This saved valuable time and resources while increasing flexibility when adapting images for specific campaign requirements.

Example prompt:
a photo of a lemon, soft lighting, professional photography, clean white Background --s 50 --v 6.0 --style raw

Integration into dynamic ad design
Product catalogs are rarely visually enhanced, even though they offer immense potential and are served to users just like any other ad. To counter this and implement branding within DPAs, we decided to use the best-performing creatives from the Summer Sale campaign as intro cards for the product catalog—a strategy that resonated strongly with the target audience and led to the best performance ever for BODY ATTACK.

Artificial intelligence is a real game changer for ad design. When using AI for content creation, precise prompt engineering is crucial to achieving high-quality results. Integrating best-performing creatives into DPAs also works wonders for performance.