Oliver Busch joins Mawave as Chief People & Growth Officer and Partner

“Next Gen is not a question of age, but of ambition,” say Jason Modemann (26) and Patrick Brüch (26), the founding duo of the social media outcomes agency Mawave. With their integrated range of media, creative, and production services, the data-driven Munich-based team has impressed top brands such as Bahlsen, Krombacher, and Falke in recent months, building an internationally active talent team of over 100 employees. The Financial Times and Statista rank the bootstrapped scale-up as the fastest-growing agency in Europe. The team manages one of the largest budget volumes in EMEA for Meta, TikTok, and Pinterest.

With Oliver Busch (50), the founders are now bringing their long-standing advisory board member directly into the management team and the circle of shareholders. With decades of experience in executive roles on the advertiser, agency, and media side, the board advisor and former Facebook DACH COO is considered not just a marketing all-rounder, but a skilled architect of modern growth organizations. “Marketing and sales are the professions I bring to the table—at the same time, I see personnel and organizational development as my passions, which are the foundation for the sustainability of any growth organization,” explains Busch.

“We couldn't have found a better partner for our management team,” comments CEO Jason Modemann. “Only with a stable and scalable organization can we drive the success of our clients, our employees, and the agency. Together, we will redefine marketing for the social media age.”