Bahlsen awards PiCK UP! social media account to Mawave

For over 130 years, Bahlsen has stood for high quality and craftsmanship with a diverse range of classic and seasonal biscuits, wafers, cakes, and sweet snacks. The traditional Hanover-based company has relied on Facebook and Instagram for years and is now further expanding its social media activities for the PiCK UP! brand: together with Mawave, the company now aims to hit the mark with its target audience on TikTok as well.

"Mawave impressed us with a competent and highly dedicated team that understands the key challenges of the PiCK UP! brand and was able to translate them perfectly into a brand-specific social media content strategy," says Carina Specht, Media Manager at Bahlsen, regarding the reasons for the partnership.

With this mandate, Mawave will take over the complete channel and content strategy as well as content creation for the PiCK UP! brand channels starting in May. The agency's responsibilities also include reactive and proactive community management, social listening, as well as post boosting and Spark Ads in paid social. The collaboration focuses on the strategic realignment of social media channels, tapping into new platforms, and translating the new creative campaign platform into social media.

"We are delighted by the trust Bahlsen has placed in us. Our goal is to remix the recipe for a successful social media presence together and make the PiCK UP! brand not just visible, but irresistible. With social-first content, exciting duels & quizzes, and above all, relatable moments," says Jason Modemann, Co-Founder of Mawave.