Mawave at OMR 2025
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Mawave @ OMR at a glance
Our CEO, Jason Modemann, took to the OMR stage to show how brands can hack their way into the hearts and minds of their target audience using hormonal triggers.
From dopamine through serial formats and adrenaline via live dynamics to oxytocin through brand faces and serotonin via community events. Those who understand these mechanisms can create content that doesn't just grab attention, but sustainably influences behavior.
If you want to master the social media game, you don't rely on luck—you rely on data, structure, and strategy. In our masterclass, we shared 10 disciplines that help brands perform: from creative diversity, trend transformation, and partnership ads to upper-funnel UGC, QUGC, a holistic approach to paid & organic, a dedicated creator crew, active community management, drive-to-store ads, and the use of AI for internationalization.
How do you get more than just views out of Reels?
The Meta masterclass addressed exactly this question – practical, data-driven, and ready to implement.
Because one thing is clear:
Reels are no longer just an awareness tool; they are a performance lever. We demonstrated how to transform static assets into dynamic video content, which hooks work best, and how to continuously optimize campaigns through targeted testing.
We provided concrete setups, best practices from our own accounts, and tips on how to make Reels not only generate attention but also drive revenue.
Away from the stages and masterclasses, our Social Media Insider Tours were all about community building. Whether Twitch, TikTok, YouTube, or Meta – the focus was on how genuine closeness is created: through presence, interaction, and content that is part of the culture. Instead of just reach, it was about participation, dialogue, and credibility. Brands that see themselves as part of the community create real connections – not just visibility.
OMR 2025 was loud, fast, intense – and full of inspiration. We are pleased that, with our full content power and on-site engagement, we were able to contribute to ensuring that the M in OMR stood for "more value" once again this year.
You can find even more impressions in our blog post.
How Mawave turns your outcome potential into reality
OMR is all about marketing, digitalization, and commerce. And Mawave is right in the middle of it:
As Europe's leading agency for social media outcomes, we are dedicated to translating consumer brands for social media and creating the perfect connection between them and their customers.
With our own in-house production team and over 40 creative designers, Mawave delivers high-impact graphics, videos, and more for your social media outcomes.
Continue to Content Creation.
Paid advertising is one of the most important components of a social media strategy focused on conversions. With data-driven paid media, we effectively reach your new customers.
Continue to Paid Ads & Media.
Organic channel management for sustainable growth on Meta, TikTok & Pinterest.
Continue to Channel Management.
Find your next brand faces through custom influencer collaborations or by selecting from the Mawave Creator Crew, featuring over 500 authentic content creators.
Continue to Creator & Influencer.
Targeted data analysis with Mawave: Achieve measurable success and optimizations for your brand through data processing in our proprietary data warehouse, backed by a foundation of over 150 million euros in annual ad spend.
Continue to Data & Analytics.
Consulting for your optimal social media strategy. Consulting & workshops with social media experts from Mawave.
Continue to Strategy.
Our Core Services
Drawing on over 7 years of experience in social media marketing and a data foundation from over 200 million euros in ad spend, we don't just generate campaigns—we generate measurable results.