Mawave at OMR 2025
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Mawave @ OMR at a glance
Our CEO, Jason Modemann, took to the OMR stage to show how brands can hack their way into the hearts and minds of their target audience using hormonal triggers.
From dopamine via serial formats and adrenaline through live dynamics to oxytocin via brand faces and serotonin through community events. If you understand these mechanisms, you can create content that doesn't just grab attention, but influences behavior in the long term.
If you want to master the social media game, you don’t rely on luck—you rely on data, structure, and strategy. In our masterclass, we shared 10 disciplines that help brands perform: from creative diversity, trend transformation, and partnership ads to upper-funnel UGC, QUGC, and a holistic approach to paid & organic, all the way to building your own creator crew, active community management, drive-to-store ads, and using AI for internationalization.
How do you get more out of Reels than just views?
Meta’s masterclass tackled exactly this question—practical, data-driven, and ready to implement.
Because one thing is clear:
Reels are no longer just an awareness tool; they are a performance lever. We demonstrated how to transform static assets into dynamic video content, which hooks work best, and how campaigns can be continuously optimized through targeted testing.
We provided concrete setups, best practices from our own accounts, and tips on how Reels can not only generate attention but also drive revenue.
Away from the stages and masterclasses, our Social Media Insider Tours were all about community building. Whether Twitch, TikTok, YouTube, or Meta – the focus was on how genuine closeness is created: through presence, interaction, and content that is part of the culture. Instead of reach, it was about participation, dialogue, and credibility. Brands that see themselves as part of the community create real connections – not just visibility.
OMR 2025 was loud, fast, intense – and full of inspiration. We are pleased that, with our full content power and on-site engagement, we were able to contribute to ensuring that the M in OMR once again stood for added value this year.
You can find even more impressions in our blog post.
How Mawave turns your outcome potential into reality
OMR is all about marketing, digitalization, and commerce. And Mawave is right in the middle of it:
As Europe's leading agency for social media outcomes, we are dedicated to translating consumer brands for social media and creating the perfect connection between them and their customers.
With our own in-house production team and over 40 creative designers, Mawave delivers high-impact graphics, videos, and more for your social media outcomes.
Continue to Content Creation.
Paid ads are a vital component of any social media strategy focused on driving conversions. With data-driven paid media, we effectively reach your new customers.
Continue to Paid Ads & Media.
Organic channel management for sustainable growth on Meta, TikTok & Pinterest.
Continue to Channel Management.
Find your next brand faces through custom influencer collaborations or by selecting creators from the Mawave Creator Crew, featuring over 500 authentic content creators.
Continue to Creator & Influencer.
Targeted data analysis with Mawave: Transparent results and optimizations for your brand through data processing in our own data warehouse, backed by a foundation of over 150 million euros in annual ad spend.
Continue to Data & Analytics.
Consulting for your optimal social media strategy. Consulting & workshops with social media experts from Mawave.
Continue to Strategy.
Our Core Services
With over 7 years of experience in social media marketing and a data foundation built on more than 200 million euros in ad spend, we don't just create campaigns—we generate measurable results.