Performance outcomes for consumer brands
90% of brands don't know their biggest growth levers
Let Europe’s leading paid social agency show you your next move.
Where are the biggest opportunities for optimization—and where will they pay off the most?
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Current Situation
Despite countless tests, a clear strategy is often missing. More than 10 campaigns run simultaneously, over 100 new creatives are produced weekly—yet the overview and the impact remain elusive.
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Our Assessment
With the Mawave Outcome Assessment, we analyze your current performance, compare it against benchmarks, and provide you with concrete action steps.
You’ll find out exactly where to focus—data-driven and ready for immediate implementation.
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Steady Setup
Next, we’ll build a scalable always-on setup designed for long-term profitability. This ensures you achieve consistent results—rather than just short-term spikes.
Book your goal-setting call now
Finally get clarity on what’s holding your brand back on paid social!
3 steps to paid social clarity
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OBJECTIVES & STATUS QUO ANALYSIS
Goal-setting call and discussion regarding your product and your paid social objectives. Status quo analysis using the Mawave Performance Outcome Assessment.
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PERFORMANCE OUTCOME WORKSHOP
A 2-hour workshop conducted by our performance marketing experts with your team. Available digitally or in person in Munich.
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ROADMAP & NEXT STEPS
You will receive clear next steps for advancing your paid social efforts. Includes a performance assessment, actionable recommendations, and industry benchmarking.
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The Meta Performance Outcome Assessment costs €2,600.
Additional platforms or countries are charged at €1,000 each.
Once commissioned, the workshop can generally be held within 2 weeks. This includes the goal-setting call, preparation, and execution.
We schedule 1.5 to 2 hours for the workshop itself.
We need:
- Read-only access to your ad account (Meta / TikTok)
- Your objectives and KPIs on social (e.g., breakeven ROAS / CAC / CPO)
- Insights into past performance
- Brand guidelines
- Goals and expectations
You will receive a clear analysis and recommendation for your ad account in the form of the Mawave Performance Outcome Assessment including:
- Status quo assessment of your account & performance
- In-depth analysis of media, data, and creative
- Concrete recommendations for action to optimize your activities
Together, we will discuss weaknesses and potential growth areas in your ad account to identify sustainable optimization opportunities. We will present our assessment based on our analysis, including best practices and recommended next steps.
If you wish, we can support you long-term with the implementation of these recommendations – acting as both a consulting and operational partner.
Mawave is Europe's leading social media outcome agency. We manage the largest media budget of any independent agency in Europe (approx. €200 million annually), giving us the most extensive data foundation to provide verified, long-term recommendations.
We cover all social media channels. (Meta (Facebook & Instagram), TikTok, Pinterest, LinkedIn Ads, Snapchat, Twitch)
We are also happy to analyze your organic channels. Due to the greater level of customization required for organic channels, we handle these on an individual basis. Feel free to book an appointment for our social media assessment via our contact page.