Team Lead Influencer Marketing (d/w/m)

Who we are

Mawave – Europe’s leader in social media outcomes – translates consumer brands into social media. As the social-lead agency behind brands like E.ON, Jack Wolfskin, and ATU, Mawave manages nearly €200 million in ad spend, the largest social media budget of any independent agency in Europe.

The secret to the success of our 170+ social natives lies in their deep understanding of social media and their innovative use of it beyond traditional formulas: through the full re-integration of media, creative, and production craftsmanship. Through agile “always-on” approaches instead of classic campaign thinking. Through data-driven optimization instead of hoping for virality – consistently managed and measured against client-relevant business goals along the marketing funnel.

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Your responsibilities

• Team Building & Leadership: You will take on disciplinary responsibility and lead the strategic development of our very first dedicated Influencer Management team. You will oversee the hiring process and continuously mentor your team members, from juniors to experts.
• Process Creation & Structuring: As we do not yet have a dedicated influencer team, you will be our spearhead. You will design, establish, and optimize robust internal workflows, templates, and best practices to ensure seamless campaign execution.
• Operational Excellence & Campaign Management: You will be responsible for the entire operational process from A to Z. Together with your team, you will manage sourcing, outreach, contract management, and negotiations with influencer agencies, ensuring timely go-lives.
• Client Consulting & Enablement: You will serve as the primary point of contact for our existing and new clients. You will handle briefings, lead client and management meetings, and ensure high levels of client satisfaction (Client NPS).
• Performance, Measurement & ROI: You will keep a close eye on the profitability and margins of your department. You will ensure campaign measurability, report on success using data-driven insights, and drive our ambitious revenue growth.
• Knowledge Transfer: You will keep the team and the agency up to date on trends and market developments, sharing your expertise through internal workshops.

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Your profile

• Experience: You have solid professional experience in influencer marketing, ideally on the agency or brand side, and have already gained initial experience in leading teams, either functionally or disciplinarily.
• Organizational Skills: You are eager to build a new role, design processes from scratch, and contribute your expertise. You combine an independent, organized work style with a strong hands-on mentality.
• Project Management Pro: Confident project and campaign management in a fast-paced environment is second nature to you. You are used to managing multiple projects in parallel, meeting deadlines, and maintaining transparency and clarity at all times.
• Negotiation Skills & Network: You possess strong business acumen, think entrepreneurially, and act in a solution-oriented manner. You know exactly how to close profitable deals and ideally bring established connections to influencers or management agencies.
• Client Management & Confidence: Client consulting and stakeholder management are in your blood. You are a strong communicator, present with confidence, and impress others with your ability to get things done.
• Analytical Drive: You view influencer marketing as a data-driven performance lever. You are familiar with relevant tools (e.g., Storyclash), and excellent German (C1/C2) and English skills round off your profile.

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Your benefits

• Great team spirit & a collaborative atmosphere with flat hierarchies
• Lots of fun combined with high professionalism & exciting projects
• Flexible working hours and the option to work from home
• 30 days of vacation per year
• Workation & Sabbatical: Design your workday flexibly and uniquely with up to 3 months of workation, or consciously recharge your batteries with a sabbatical of up to two months
• Benefit-in-kind or EGYM Wellpass: Shop for your summer outfit or take advantage of over 8,000 sports and wellness offers – on top of your salary
• Tax-free meal allowance: In addition to drinks & snacks, you receive a full €7.50 meal allowance per day
• Mobility allowance: Use public transport and get €32 back per month
• Several team events & after-work events throughout the year, such as barbecues on the rooftop terrace
• Modern, bright office in Munich with a view over the city and great public transport connections
• Your own MacBook for work

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Apply now!

We look forward to receiving your application! If you have any questions, please feel free to contact our recruiting team at jobs@mawave.de.

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About us

Mawave Marketing is defined by the agency's ability to react quickly to trends and the team's deep understanding of social media communities. We always strive to work transparently so that every team member can learn from their colleagues' experiences. Beyond that, it is incredibly important to us to create an open and trusting atmosphere so that all employees feel at home with us immediately. This is also reflected in our core values:

• Together We Thrive
• Stay unconventional
• Be bold
• Take responsibility
• Strive for excellence

The Mawave team is a strong community, not just during the workday, but also in our private lives. To create special experiences for the team, we organize regular events: barbecues on our rooftop terrace, ski trips, retreats in the Bavarian mountains, a monthly chef who cooks delicious meals for us all, and much more. Come ride the wave with us!