(Senior) Influencer Marketing Manager (d/w/m)

Who we are

Mawave – Europe’s leader in social media outcomes – translates consumer brands into social media. As the social-lead agency behind brands like E.ON, Jack Wolfskin, and ATU, Mawave manages nearly €200 million in ad spend, the largest social media budget of any independent agency in Europe.

The secret to the success of our 170+ social natives lies in their deep understanding of social media and their innovative use of it beyond traditional formulas: through the full re-integration of media, creative, and production craftsmanship. Through agile “always-on” approaches instead of classic campaign thinking. Through data-driven optimization instead of hoping for virality – consistently managed and measured against client-relevant business goals along the marketing funnel.

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Your Responsibilities

• End-to-end campaign management: You are responsible for the operational execution of influencer campaigns, from sourcing and research to outreach, negotiation, contract management, and ensuring timely go-live and reporting.
• Influencer marketing at scale: You manage a large number of collaborations in parallel and regularly commission a wide variety of creators, ranging from nano-influencers to major players.
• Strategy & conceptualization: In collaboration with creative teams, you derive concrete actions from brand and campaign strategies and translate them into clear briefings for influencers.
• Client consulting: You take on briefings, lead client and management meetings, present concepts and influencer selections, and actively contribute to pitches.
• Negotiation & networking: You negotiate profitable deals with influencers and management agencies while building a strong, scalable network.
• Measurement & reporting: Within the Media & Measurement department, you ensure the measurability of your campaigns, provide data-driven reports, and derive actionable optimizations.
• Shaping processes: Together with your team lead, you develop workflows, templates, and best practices for our first dedicated influencer team.
• Knowledge sharing: You share trends, market insights, and key learnings with colleagues, for example through internal workshops.

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Your profile

• Experience: You have several years of experience in influencer marketing, ideally gained at an agency, brand, or management firm.
• Scale: You have experience managing and coordinating a large number of creators simultaneously, ranging from nano-influencers to major industry players.
• Project Management: You can handle multiple campaigns in a fast-paced environment, meet deadlines, and maintain clear communication.
• Negotiation Skills: You have an entrepreneurial mindset, are a confident negotiator, and ideally bring strong existing connections with influencers and management agencies.
• Client Management: You possess strong interpersonal communication skills, present with confidence, and demonstrate a track record of successful execution.
• Analytical Drive: You view influencer marketing as a measurable performance driver and are familiar with relevant tools such as Kolsquare.
• Mindset: You are hands-on, take ownership of your work, and are eager to help shape a new team and new structures from the ground up.
• Languages: Excellent German (C1/C2) and English skills round out your profile.

Your benefits

• Great team spirit and a collegial atmosphere with flat hierarchies
• Plenty of fun combined with high professionalism and exciting projects
• Flexible working hours and the option to work from home
• 30 days of vacation per year
• Workation & Sabbatical: Design your workday flexibly with up to 3 months of workation or consciously recharge your batteries with a sabbatical of up to two months
• Benefit-in-kind or EGYM Wellpass: Shop for your summer outfit or take advantage of over 8,000 sports and wellness offers—on top of your salary
• Tax-free meal allowance: In addition to drinks and snacks, you receive a daily meal allowance of €7.50
• Mobility allowance: Use public transport and get €32 back per month
• Several team events and after-work gatherings throughout the year, such as barbecues on the rooftop terrace
• Modern, bright office in Munich with a view of the city and excellent public transport connections
• Your own MacBook for work

Apply now!

We look forward to receiving your application! If you have any questions, please feel free to contact our recruiting team at jobs@mawave.de.

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About us

Mawave Marketing is defined by the agency's ability to react quickly to trends and the team's deep understanding of social media communities. We always strive to work transparently so that every team member can learn from their colleagues' experiences. Beyond that, it is incredibly important to us to create an open and trusting atmosphere so that all employees feel at home with us immediately. This is also reflected in our core values:

• Together We Thrive
• Stay unconventional
• Be bold
• Take responsibility
• Strive for excellence

The Mawave team is a strong community, not just during the workday, but also in our private lives. To create special experiences for the team, we organize regular events: barbecues on our rooftop terrace, ski trips, retreats in the Bavarian mountains, a monthly chef who cooks delicious meals for us all, and much more. Come ride the wave with us!

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