(Senior) Data & Automation Product Manager (m/f/d)

Who we are

Mawave – Europe’s leader in social media outcomes – translates consumer brands into social media. As the social-lead agency behind brands like E.ON, Jack Wolfskin, and ATU, Mawave manages nearly €200 million in ad spend, the largest social media budget of any independent agency in Europe.

The secret to the success of our 170+ social natives lies in their deep understanding of social media and their innovative use of it beyond traditional formulas: through the full re-integration of media, creative, and production craftsmanship. Through agile “always-on” approaches instead of classic campaign thinking. Through data-driven optimization instead of hoping for virality – consistently managed and measured against client-relevant business goals along the marketing funnel.

About the role

As a (Senior) Data & Automation Product Manager at Mawave, you will bridge the gap between business operations, data, and tech. You will define how data, automation, and AI make our company smarter, faster, and more scalable—and work with our engineering team to turn those ideas into reality.

You are not a traditional product manager, but rather a builder with a technical mindset who can both operationalize tools and processes and develop strategic roadmaps.

If you are eager to drive the next big step at an agency that is reinventing itself technologically, this is your stage.

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Your responsibilities

• Ownership of our Data & Automation roadmap: You will develop strategies, prioritize initiatives, and bring data- and automation-driven products to life.
• Bridging business and tech: You will translate requirements from operations and marketing into scalable data and automation solutions.
• Tool and process management: You will manage tools (e.g., Make, dbt, Supermetrics, Notion AI, BI tools) and ensure smooth workflows.
• Hands-on technical depth: You can understand, read, and review code structures—and make minor adjustments yourself (e.g., in SQL, dbt, or low-code automations).
• Implementing AI & automation projects: You will identify automation potential, test new tools, and integrate AI solutions into our processes.
• Reporting & governance: You will ensure data quality, develop KPI frameworks, and promote data literacy across the company.

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Your profile

• Several years of experience in data product management, analytics, business operations, or a similar field
• Strong technical foundation (SQL, API flows, automation platforms, BI tools)
• Experience with modern data stacks (e.g., BigQuery, dbt, Supermetrics, Make, Holistics, etc.)
• Ability to connect technical and operational topics—you speak both languages
• Interest in AI and automation—you are curious, eager to experiment, and want to help build the future
• Independent, structured way of working with a high sense of ownership
• Strong communication skills and enthusiasm for driving cross-functional initiatives

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Why Mawave?

• You will work directly at the intersection of marketing, data, and innovation—with a real impact on company development.
• You will have full creative freedom in a field that is currently being redefined.
• You are part of a team that doesn't just use technology, but shapes it.
• You will work with a modern tech stack and have the freedom to test and implement new tools, AI solutions, and processes.

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Your benefits

• Great team spirit & a collaborative atmosphere with flat hierarchies
• Lots of fun combined with high professionalism & exciting projects
• Flexible working hours and the option to work from home
• 30 days of vacation per year
• Workation & Sabbatical: Design your workday flexibly and uniquely with up to 3 months of workation, or consciously recharge your batteries with a sabbatical of up to two months
• Benefit-in-kind or EGYM Wellpass: Shop for your summer outfit or take advantage of over 8,000 sports and wellness offers – on top of your salary
• Tax-free meal allowance: In addition to drinks & snacks, you receive a full €7.50 meal allowance per day
• Mobility allowance: Use public transport and get €32 back per month
• Several team events & after-work events throughout the year, such as barbecues on the rooftop terrace
• Modern, bright office in Munich with a view over the city and great public transport connections
• Your own MacBook for work

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Apply now!

We look forward to receiving your application! If you have any questions, please feel free to contact our recruiting team at jobs@mawave.de.

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About us

Mawave Marketing is defined by the agency's ability to react quickly to trends and the team's deep understanding of social media communities. We always strive to work transparently so that every team member can learn from their colleagues' experiences. Beyond that, it is incredibly important to us to create an open and trusting atmosphere so that all employees feel at home with us immediately. This is also reflected in our core values:

• Together We Thrive
• Stay unconventional
• Be bold
• Take responsibility
• Strive for excellence

The Mawave team is a strong community, not just during the workday, but also in our private lives. To create special experiences for the team, we organize regular events: barbecues on our rooftop terrace, ski trips, retreats in the Bavarian mountains, a monthly chef who cooks delicious meals for us all, and much more. Come ride the wave with us!