(Senior) Data & Automation Product Manager (m/f/d)

Who we are

Mawave – Europe’s leader in social media outcomes – translates consumer brands into social media. As the social-first agency behind brands like E.ON, Jack Wolfskin, and ATU, Mawave manages nearly 200 million euros in ad spend, the largest social media budget of any independent agency in Europe.

The secret to the success of our 170+ social natives lies in their deep understanding of social media and their innovative use of it beyond traditional formulas: through the full re-integration of media, creative, and production craftsmanship. Through agile “always-on” approaches instead of classic campaign thinking. Through data-driven optimization instead of hoping for virality – consistently managed and measured against client-relevant business goals along the marketing funnel.

About the role

As a (Senior) Data & Automation Product Manager at Mawave , you will build the bridge between business operations, data, and tech. You will define how data, automation, and AI make our company smarter, faster, and more scalable – and work with our engineering team to turn these ideas into reality.

You are not a traditional product manager, but a creator with a technical mindsetwho operationalizes tools and processes while building strategic roadmaps.

If you are eager to drive the next big step in an agency that is reinventing itself technologically, this is your stage.

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Your responsibilities‍

• Ownership of our Data & Automation roadmap: You will develop strategies, prioritize initiatives, and bring data- and automation-driven products to life.
• Bridging the gap between business and tech: You translate requirements from operations and marketing into scalable data and automation solutions.
• Tool and process ownership: You manage tools (e.g., Make, dbt, Supermetrics, Notion AI, BI tools) and ensure smooth workflows.
• Hands-on with technical depth: You can understand, read, and review code structures—and make minor adjustments yourself (e.g., in SQL, dbt, or low-code automations).
• Implementing AI and automation projects: You identify automation potential, test new tools, and integrate AI solutions into our processes.
• Reporting and governance: You ensure data quality, develop KPI frameworks, and promote data literacy across the company.

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Your profile

• Several years of experience in data product management, analytics, business operations or a similar field
• Strong technical foundation (SQL, API flows, automation platforms, BI tools)
• Experience with modern data stacks (e.g., BigQuery, dbt, Supermetrics, Make, Holistics, etc.)
• Ability to bridging technical and operational topics – you speak both languages
• Interest in AI and automation – you are curious, eager to experiment, and want to help build the future
• Independent, structured way of working with a high sense of ownership
• Strong communication skills and enthusiasm for driving cross-functional initiatives

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Why Mawave?

• You will work directly at the intersection of marketing, data, and innovation – with a real impact on company development.
• You get full creative freedom in a field that is currently being redefined.
• You are part of a team that doesn't just use technology, but shapes it.
• You will work with a modern tech stack and have the space to test and implement new tools, AI solutions, and processes.

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Your benefits

• Great team spirit and a collaborative atmosphere with flat hierarchies
• Plenty of fun combined with high professionalism and exciting projects
• Flexible working hours and the option to work from home
• 30 days of vacation per year
• Workation & sabbatical: Design your daily work routine flexibly and uniquely with up to 3 months of workation, or consciously recharge your batteries with a sabbatical of up to two months
• Benefit allowance or EGYM Wellpass: Shop for your summer outfit or take advantage of over 8,000 sports and wellness offers – on top of your salary
• Tax-free meal allowance: In addition to drinks and snacks, you receive a daily meal allowance of €7.50
• Mobility allowance: Use public transport and get €32 back per month
• Several team events and after-work events throughout the year, such as barbecues on the rooftop terrace, ski trips, or retreats
• Modern, bright office in Munich with a view over the city and excellent public transport connections
• Your own MacBook for work

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Apply now!

We look forward to receiving your application! If you have any questions, please feel free to contact our recruiting team at jobs@mawave.de .

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About us

Mawave Marketing stands out primarily for its ability to react quickly to trends and the team's deep understanding of social media communities. We always strive to work transparently so that every team member can learn from their colleagues' experiences. Beyond that, it is incredibly important to us to create an open and trusting atmosphere where everyone feels at home from day one. This is also reflected in our core values:

• Together We Thrive
• Stay unconventional
• Be bold
• Take responsibility
• Strive for excellence

The Mawave team is a strong community, not just during the workday, but also in our private lives. To create special experiences for the team, we organize regular events: barbecues on our rooftop terrace, ski days, retreats in the Bavarian mountains, a monthly chef who cooks delicious meals for all of us, and much more. Come ride the wave with us!