(Senior) Creative Concepter (m/f/d)

Who we are

Mawave – Europe’s leader in social media outcomes – translates consumer brands into social media. As the social-lead agency behind brands like E.ON, Jack Wolfskin, and ATU, Mawave manages nearly €200 million in ad spend, the largest social media budget of any independent agency in Europe.

The secret to the success of our 170+ social natives lies in their deep understanding of social media and their innovative use of it beyond traditional formulas: through the full re-integration of media, creative, and production craftsmanship. Through agile “always-on” approaches instead of classic campaign thinking. Through data-driven optimization instead of hoping for virality – consistently managed and measured against client-relevant business goals along the marketing funnel.

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Your Responsibilities

• Based on the strategies developed by our Creative Strategists, you will create overarching campaign themes and concepts for both existing and potential new clients.
• You will translate content pillars into creative concepts and develop both high-level and detailed plans for campaigns and always-on content across platforms like Instagram, TikTok, Facebook, and YouTube.
• You will craft claims and hooks while defining the tone of voice for our channels.
• You will design mood boards and storyboards.
• You will develop format mechanics, posting strategies, and frameworks for working with creators and influencers.
• You will create concept documentation and hand it over in a structured way to designers and social media managers.
• You will ensure quality throughout the production process and guarantee a perfect fit for both the brand and the channel.
• You will incorporate learnings from performance data back into your concepts.
• You will present your concepts in pitches and client meetings, using strong storytelling to guide clients through creative decision-making processes.

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Your profile

• You have at least 3–5 years of experience in developing and implementing creative social media concepts.
• You have a deep understanding of target audiences, platform mechanics, and content formats.
• You are able to clearly document and structure creative ideas (using playbooks, Miro, Asana, and concept docs).
• You have a keen sense for storytelling and tone of voice, and you can translate insights into inspiring ideas.
• You are a strong presenter and can persuade clients as an equal partner.
• You work in a structured, independent manner and possess a strong hands-on mentality.
• You have excellent German (C1) and good English (B2) language skills.

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Your benefits

• Great team spirit & a collaborative atmosphere with flat hierarchies
• Lots of fun combined with high professionalism & exciting projects
• Flexible working hours and the option to work from home
• 30 days of vacation per year
• Workation & Sabbatical: Design your workday flexibly and uniquely with up to 3 months of workation, or consciously recharge your batteries with a sabbatical of up to two months
• Benefit-in-kind or EGYM Wellpass: Shop for your summer outfit or take advantage of over 8,000 sports and wellness offers – on top of your salary
• Tax-free meal allowance: In addition to drinks & snacks, you receive a full €7.50 meal allowance per day
• Mobility allowance: Use public transport and get €32 back per month
• Several team events & after-work events throughout the year, such as barbecues on the rooftop terrace
• Modern, bright office in Munich with a view over the city and great public transport connections
• Your own MacBook for work

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Apply now!

We look forward to receiving your application! If you have any questions, please feel free to contact our recruiting team at jobs@mawave.de.

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About us

Mawave Marketing is defined by the agency's ability to react quickly to trends and the team's deep understanding of social media communities. We always strive to work transparently so that every team member can learn from their colleagues' experiences. Beyond that, it is incredibly important to us to create an open and trusting atmosphere so that all employees feel at home with us immediately. This is also reflected in our core values:

• Together We Thrive
• Stay unconventional
• Be bold
• Take responsibility
• Strive for excellence

The Mawave team is a strong community, not just during the workday, but also in our private lives. To create special experiences for the team, we organize regular events: barbecues on our rooftop terrace, ski trips, retreats in the Bavarian mountains, a monthly chef who cooks delicious meals for us all, and much more. Come ride the wave with us!