(Senior) Creative Concepter (m/f/d)

Who we are

Mawave is Europe’s leader in social media outcomes, translating consumer brands into the social media space. As the social-first agency behind brands like E.ON, Jack Wolfskin, and ATU, Mawave manages nearly €200 million in ad spend—the largest social media budget of any independent agency in Europe.

The secret to the success of our 170+ social natives lies in their deep understanding of social media and their innovative approach that goes beyond traditional formulas: by fully re-integrating media, creative, and production crafts. By using agile “always-on” strategies instead of classic campaign thinking. By relying on data-driven optimization rather than hoping for virality—consistently managed and measured against client-relevant business goals throughout the marketing funnel.

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Your responsibilities

• Based on the strategies developed by our Creative Strategists, you will create overarching campaign concepts and lead ideas for both existing and potential new clients.
• You will translate content pillars into creative concepts and develop both rough and final concepts for campaigns and always-on content across platforms like Instagram, TikTok, Facebook, and YouTube.
• You will craft claims and hooks and define the tone of voice for our channels.
• You will design mood boards and storyboards.
• You will develop format mechanics, posting logic, and strategies for creator and influencer integration.
• You will create concept documentation and hand it over in a structured way to designers and social media managers.
• You will ensure quality throughout the production process and guarantee brand and channel fit.
• You will feed learnings from performance data back into the conceptual process.
• You will present your concepts in pitches and client meetings, using strong storytelling to guide clients through creative decision-making processes.

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Your profile

• You have at least 3–5 years of experience in developing and implementing creative social media concepts.
• You have a deep understanding of target audiences, platform logic, and content formats.
• You are able to clearly document and structure creative ideas (playbooks, Miro, Asana, concept docs).
• You have a strong sense for storytelling and tone of voice, and you know how to translate insights into inspiring ideas.
• You are a strong presenter and can win over clients as a peer.
• You work in a structured, independent manner and have a strong hands-on mentality.
• You have excellent German (C1) and English (B2) language skills.

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Your benefits

• Great team spirit and a collegial atmosphere with flat hierarchies
• Lots of fun combined with high professionalism and exciting projects
• Flexible working hours and the option to work from home
• 30 days of vacation per year
• Workation & sabbatical: Design your workday flexibly and uniquely with up to 3 months of workation, or consciously recharge your batteries with a sabbatical of up to two months
• Benefit-in-kind or EGYM Wellpass: Shop for your summer outfit or take advantage of over 8,000 sports and wellness offers – on top of your salary
• Tax-free meal allowance: In addition to drinks and snacks, you receive a daily meal allowance of €7.50
• Mobility allowance: Use public transport and get €32 back per month
• Several team events and after-work events throughout the year, such as barbecues on the rooftop terrace, ski trips, or retreats
• Modern, bright office in Munich with a view over the city and good public transport connections
• Your own MacBook for work

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Apply now!

We look forward to receiving your application! If you have any questions, please feel free to contact our recruiting team at jobs@mawave.de sign up.

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About us

Mawave Marketing stands out primarily for its ability to react quickly to trends and the team's deep understanding of social media communities. We strive to work with complete transparency so that every team member can learn from the experiences of their colleagues. Beyond that, it is incredibly important to us to foster an open and trusting atmosphere where everyone feels at home from day one. This is also reflected in our core values:

• Together We Thrive
• Stay unconventional
• Be bold
• Take responsibility
• Strive for excellence

The Mawave team is a strong community not just during the workday, but also in our private lives. To create special experiences for the team, we organize regular events: barbecues on our rooftop terrace, ski days, retreats in the Bavarian mountains, a monthly chef who cooks delicious meals for all of us, and much more. Come ride the wave with us!