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Senior Social Media Manager (m/f/d)

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Who we are

Mawave – Europe’s leader in social media outcomes – translates consumer brands into social media. As the social-lead agency behind brands like E.ON, Jack Wolfskin, and ATU, Mawave manages nearly €200 million in ad spend, the largest social media budget of any independent agency in Europe.

The secret to the success of our 170+ social natives lies in their deep understanding of social media and their innovative use of it beyond traditional formulas: through the full re-integration of media, creative, and production craftsmanship. Through agile “always-on” approaches instead of classic campaign thinking. Through data-driven optimization instead of hoping for virality – consistently managed and measured against client-relevant business goals along the marketing funnel.

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Your Responsibilities
  • You are responsible for the strategic conception and further development of UGC and social media strategies for complex clients
  • You oversee project management at a high level and are responsible for the quality and goal achievement of all initiatives
  • You develop data-driven, platform-specific strategies with a clear focus on performance and business impact
  • You lead editorial and campaign planning and manage their implementation across teams
  • You analyze cross-channel performance, derive strategic recommendations, and present results to clients
  • You manage creator and influencer collaborations at a strategic level and develop scalable approaches
  • You are responsible for the overall planning and quality assurance of productions and shoots
  • You work closely with interdisciplinary teams and stakeholders to optimize processes and collaboration
  • You actively support pitches and the sales team with strategic and conceptual input
  • You provide mentoring and professional guidance within the team and foster the development of team members
Your profile
  • You have at least 4–6 years of experience in project or account management within the social media sector, ideally in an agency environment
  • You are highly familiar with the post and ad formats across various social media platforms (Instagram, Facebook, TikTok, and Pinterest).
  • You have experience managing clients across various industries and sizes.
  • Your exceptional presentation skills impress both internal and external stakeholders.
  • You are comfortable in front of the camera and have experience creating your own content
  • You are solution-oriented, structured, analytical, and work independently
  • Ideally, you are willing to travel occasionally throughout the year to support shoots.
  • Excellent written and verbal communication skills in German (C1) and English (B2)

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Your benefits
  • Great team spirit & a collaborative atmosphere with flat hierarchies
  • Lots of fun combined with high professionalism & exciting projects
  • Flexible working hours and the option to work from home
  • 30 days of vacation per year
  • Workation & Sabbatical: Design your workday flexibly and uniquely with up to 3 months of workation, or consciously recharge your batteries with a sabbatical of up to two months
  • Benefit-in-kind or EGYM Wellpass: Shop for your summer outfit or take advantage of over 8,000 sports and wellness offers – on top of your salary
  • Tax-free meal allowance: In addition to drinks & snacks, you receive a full €7.50 meal allowance per day
  • Mobility allowance: Use public transport and get €32 back per month
  • Several team events & after-work events throughout the year, such as barbecues on the rooftop terrace
  • Modern, bright office in Munich with a view over the city and great public transport connections
  • Your own MacBook for work

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Apply now!

We look forward to receiving your application! If you have any questions, please feel free to contact our recruiting team at jobs@mawave.de.

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About us

Mawave Marketing is defined by the agency's ability to react quickly to trends and the team's deep understanding of social media communities. We always strive to work transparently so that every team member can learn from their colleagues' experiences. Beyond that, it is incredibly important to us to create an open and trusting atmosphere so that all employees feel at home with us immediately. This is also reflected in our core values:

  • Together We Thrive
  • Stay unconventional
  • Be bold
  • Take responsibility
  • Strive for excellence

The Mawave team is a strong community, not just during the workday, but also in our private lives. To create special experiences for the team, we organize regular events: barbecues on our rooftop terrace, ski trips, retreats in the Bavarian mountains, a monthly chef who cooks delicious meals for us all, and much more. Come ride the wave with us!

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