Performance Marketing Manager - Social Media (d/w/m)

Who we are

Mawave – Europe’s leader in social media outcomes – translates consumer brands into social media. As the social-lead agency behind brands like E.ON, Jack Wolfskin, and ATU, Mawave manages nearly €200 million in ad spend, the largest social media budget of any independent agency in Europe.

The secret to the success of our 170+ social natives lies in their deep understanding of social media and their innovative use of it beyond traditional formulas: through the full re-integration of media, creative, and production craftsmanship. Through agile “always-on” approaches instead of classic campaign thinking. Through data-driven optimization instead of hoping for virality – consistently managed and measured against client-relevant business goals along the marketing funnel.

‍

Your Responsibilities

• You will take full ownership of project management for your Paid Social clients, from strategic conception and operational execution to scaling.
• You will design and develop holistic Paid Social strategies for some of the most exciting and fastest-growing consumer brands, with a clear focus on performance, scaling, and profitability.
• You will manage and oversee six-figure monthly media budgets with clear KPI targets and systematically identify opportunities for scaling.
• You will execute data-driven social media ad campaigns, professionally structure accounts, develop testing roadmaps (creatives, audiences, offers), and continuously optimize campaigns based on relevant performance metrics.
• You will analyze performance data, derive strategic recommendations, and continuously evolve existing campaign setups.

Your profile

• You have at least 1–2 years of professional experience in social media advertising.
• You have a solid to advanced understanding of paid ads on Meta platforms, and ideally TikTok and Pinterest as well.
• You have prior experience in project management and leading client projects
• You have the drive to get involved and play a key role in shaping the growth of Mawave and our clients
• You enjoy diving into ad manager data, analyzing it, and deriving actionable insights.
• You have excellent written and verbal communication skills in both German and English

Your benefits

• Great team spirit & a collaborative atmosphere with flat hierarchies
• Lots of fun combined with high professionalism & exciting projects
• Flexible working hours and the option to work from home
• 30 days of vacation per year
• Workation & Sabbatical: Design your workday flexibly and uniquely with up to 3 months of workation, or consciously recharge your batteries with a sabbatical of up to two months
• Benefit-in-kind or EGYM Wellpass: Shop for your summer outfit or take advantage of over 8,000 sports and wellness offers – on top of your salary
• Tax-free meal allowance: In addition to drinks & snacks, you receive a full €7.50 meal allowance per day
• Mobility allowance: Use public transport and get €32 back per month
• Several team events & after-work events throughout the year, such as barbecues on the rooftop terrace
• Modern, bright office in Munich with a view over the city and great public transport connections
• Your own MacBook for work

‍

Apply now!

We look forward to receiving your application! If you have any questions, please feel free to contact our recruiting team at jobs@mawave.de.

‍

About us

Mawave Marketing is defined by the agency's ability to react quickly to trends and the team's deep understanding of social media communities. We always strive to work transparently so that every team member can learn from their colleagues' experiences. Beyond that, it is incredibly important to us to create an open and trusting atmosphere so that all employees feel at home with us immediately. This is also reflected in our core values:

• Together We Thrive
• Stay unconventional
• Be bold
• Take responsibility
• Strive for excellence

The Mawave team is a strong community, not just during the workday, but also in our private time. To create special experiences for the team, we organize regular events: barbecues on our rooftop terrace, ski days, retreats in the Bavarian mountains, a monthly chef who cooks delicious meals for us all, and much more. Come ride the wave with us!