Marketing Analytics & Experimentation Specialist (d/w/m)

Who we are

Mawave – Europe’s leader in social media outcomes – translates consumer brands into social media. As the social-lead agency behind brands like E.ON, Jack Wolfskin, and ATU, Mawave manages nearly €200 million in ad spend, the largest social media budget of any independent agency in Europe.

The secret to the success of our 170+ social natives lies in their deep understanding of social media and their innovative use of it beyond traditional formulas: through the full re-integration of media, creative, and production craftsmanship. Through agile “always-on” approaches instead of classic campaign thinking. Through data-driven optimization instead of hoping for virality – consistently managed and measured against client-relevant business goals along the marketing funnel.

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Your Responsibilities

• You prepare marketing data to serve as a sound basis for decision-making for our clients.
• You take the lead in planning, executing, and evaluating experiments – from conversion lift studies to brand lift analyses.
• You act as a strategic advisor to our clients, communicating confidently at eye level with decision-makers up to the C-suite. In doing so, you translate complex analytical results into clear, strategic recommendations for action.
• You develop and manage our global test-and-learn agenda to continuously increase the effectiveness of our campaigns.
• You develop methodological frameworks for measuring marketing success and ensure that we always keep the right KPIs in focus.
• Through workshops, you share your knowledge and empower your colleagues to make data-driven decisions.

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Your profile

• You are a natural communicator with the ability to manage client relationships independently and confidently. You develop a deep understanding of your clients' needs and act as their trusted advisor.
• You understand complex data models, but your true strength lies in explaining them clearly. You know how to engage stakeholders with varying levels of technical expertise—from marketing specialists to the C-suite.
• You have a background in performance marketing or digital advertising. You are familiar with day-to-day operations and understand how campaigns work.
• You keep track of multiple projects with ease, work in a structured manner, and know how to drive processes forward proactively.
• You are a native German speaker and have a very strong command of English (at least B2 level).
• Ideally, you have previous experience working in an agency.

Your benefits

• Great team spirit and a collegial atmosphere with flat hierarchies
• Plenty of fun combined with high professionalism and exciting projects
• Flexible working hours and the option to work from home
• 30 days of vacation per year
• Workation & Sabbatical: Design your workday flexibly with up to 3 months of workation or consciously recharge your batteries with a sabbatical of up to two months
• Benefit-in-kind or EGYM Wellpass: Shop for your summer outfit or take advantage of over 8,000 sports and wellness offers—on top of your salary
• Tax-free meal allowance: In addition to drinks and snacks, you receive a daily meal allowance of €7.50
• Mobility allowance: Use public transport and get €32 back per month
• Several team events and after-work gatherings throughout the year, such as barbecues on the rooftop terrace
• Modern, bright office in Munich with a view of the city and excellent public transport connections
• Your own MacBook for work

Apply now!

We look forward to receiving your application! If you have any questions, please feel free to contact our recruiting team at jobs@mawave.de.

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About us

Mawave Marketing is defined by the agency's ability to react quickly to trends and the team's deep understanding of social media communities. We always strive to work transparently so that every team member can learn from their colleagues' experiences. Beyond that, it is incredibly important to us to create an open and trusting atmosphere so that all employees feel at home with us immediately. This is also reflected in our core values:

• Together We Thrive
• Stay unconventional
• Be bold
• Take responsibility
• Strive for excellence

The Mawave team is a strong community, not just during the workday, but also in our private lives. To create special experiences for the team, we organize regular events: barbecues on our rooftop terrace, ski trips, retreats in the Bavarian mountains, a monthly chef who cooks delicious meals for us all, and much more. Come ride the wave with us!