Lead Brand & Social Media Strategy (d/f/m)

Who we are

Mawave is Europe’s leader in social media outcomes, translating consumer brands into the social media space. As the social-first agency behind brands like E.ON, Jack Wolfskin, and ATU, Mawave manages nearly €200 million in ad spend—the largest social media budget of any independent agency in Europe.

The secret to the success of our 170+ social natives lies in their deep understanding of social media and their innovative approach that goes beyond traditional formulas: by fully re-integrating media, creative, and production crafts. By using agile “always-on” approaches instead of classic campaign thinking. By focusing on data-driven optimization rather than hoping for virality—consistently managed and measured against client-relevant business goals throughout the marketing funnel.

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Your responsibilities‍

• You will be responsible for the brand strategies of our largest clients, developing them further and integrating them into the Mawave social media ecosystem.
• You will create trendsetting strategic concepts and robust brand and social media frameworks to translate brand identity across all relevant channels, with a focus on social media.
• You will use targeted trend and market research, benchmarks, and social listening to create well-founded brand, competitor, and target audience analyses.
• You will manage the close collaboration between your team and our media and creative departments.
• You will advise your clients as a strategic sparring partner at the C-level and represent Mawave convincingly to key decision-makers.
• You will lead a team of strategy consultants and actively drive their professional development.

Your profile

• You have at least 7 years of solid professional experience with a clear focus on strategic brand management and brand strategy.
• You come from a 360° marketing background and complement this experience with deep social media expertise to position brands at the cutting edge.
• For you, market research is the foundation of every strong strategy: you know how to conduct in-depth competitive analyses and translate precise consumer insights into concrete, effective action plans.
• You have a strong presence in client interactions and know how to inspire decision-makers with your strategic vision.
• You have proven experience in leading strategy teams and know how to develop your employees both professionally and personally through empathy, clear communication, and a structured approach.

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Your benefits

• Great team spirit and a collaborative atmosphere with flat hierarchies
• Lots of fun combined with high professionalism and exciting projects
• Flexible working hours and the option to work from home
• 30 days of vacation per year
• Workation & Sabbatical: Design your workday flexibly and uniquely with up to 3 months of workation, or consciously recharge your batteries with a sabbatical of up to two months
• Benefit-in-kind or EGYM Wellpass: Shop for your summer outfit or take advantage of over 8,000 sports and wellness offers – on top of your salary
• Tax-free meal allowance: In addition to drinks and snacks, you receive a daily meal allowance of €7.50
• Mobility allowance: Use public transport and get €32 back per month
• Several team events and after-work events throughout the year, such as barbecues on the rooftop terrace
• Modern, bright office in Munich with a view over the city and good public transport connections
• Your own MacBook for work

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Apply now!

We look forward to receiving your application! If you have any questions, please feel free to contact our recruiting team at jobs@mawave.de .

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About us

Mawave Marketing is characterized above all by the agency's ability to react quickly to trends and the Mawave team's deep understanding of social media communities. We always strive to work transparently so that every team member can learn from their colleagues' experiences. Beyond that, it is incredibly important to us to create an open and trusting atmosphere so that all employees feel comfortable with us from day one. This is also reflected in our core values:

• Together We Thrive
• Stay unconventional
• Be bold
• Take responsibility
• Strive for excellence

The Mawave team is a strong community, not just during the workday, but also in our private lives. To create special experiences for the team, we organize regular events: barbecues on our rooftop terrace, ski days, retreats in the Bavarian mountains, a monthly chef who cooks delicious meals for all of us, and much more. Come ride the wave with us!

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