Influencer Strategy Consultant (m/f/d)

Who we are

Mawave – Europe’s leader in social media outcomes – translates consumer brands into social media. As the social-lead agency behind brands like E.ON, Jack Wolfskin, and ATU, Mawave manages nearly €200 million in ad spend, the largest social media budget of any independent agency in Europe.

The secret to the success of our 170+ social natives lies in their deep understanding of social media and their innovative use of it beyond traditional formulas: through the full re-integration of media, creative, and production craftsmanship. Through agile “always-on” approaches instead of classic campaign thinking. Through data-driven optimization instead of hoping for virality – consistently managed and measured against client-relevant business goals along the marketing funnel.

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Your Responsibilities

In this role, you will have a significant impact on how we leverage influencers at Mawave and unlock their full potential. Working alongside our growth team, you will conceptualize and win influencer projects and campaigns, taking them from initial idea to execution.

• Conceptualizing creative influencer formats and campaigns
• Providing targeted consulting to active and potential clients to secure influencer projects
• Designing and implementing measurement methods
• Planning, executing, and monitoring campaigns
• Developing and delivering pitch presentations to clients
• Identifying, contacting, and negotiating contracts with cooperation partners
• Targeted expansion of our influencer marketing expertise and proactively presenting tailored concepts to our key accounts

Advanced skills

• Advising colleagues and facilitating knowledge transfer within our teams
• Identifying suitable influencers and building a diverse network
• Maintaining relationships with influencers and management agencies

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Your profile

• You are a true social media native – platforms like TikTok, Instagram, YouTube, and others are your digital home
• Influencer marketing is your passion, and you are driven to grow brands with the right concepts and faces
• You create creative concepts and engaging presentations with ease
• Proactivity and organization are second nature to you.
• You are as comfortable with client management and consulting as you are with sharing your knowledge of social media strategies with internal colleagues
• Excellent written and verbal communication skills in German (C1) and English (B2)

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Your benefits

• Great team spirit & a collaborative atmosphere with flat hierarchies
• Lots of fun combined with high professionalism & exciting projects
• Flexible working hours and the option to work from home
• 30 days of vacation per year
• Workation & Sabbatical: Design your workday flexibly and uniquely with up to 3 months of workation, or consciously recharge your batteries with a sabbatical of up to two months
• Benefit-in-kind or EGYM Wellpass: Shop for your summer outfit or take advantage of over 8,000 sports and wellness offers – on top of your salary
• Tax-free meal allowance: In addition to drinks & snacks, you receive a full €7.50 meal allowance per day
• Mobility allowance: Use public transport and get €32 back per month
• Several team events & after-work events throughout the year, such as barbecues on the rooftop terrace
• Modern, bright office in Munich with a view over the city and great public transport connections
• Your own MacBook for work

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Apply now!

We look forward to receiving your application! If you have any questions, please feel free to contact our recruiting team at jobs@mawave.de.

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About us

Mawave Marketing is defined by the agency's ability to react quickly to trends and the team's deep understanding of social media communities. We always strive to work transparently so that every team member can learn from their colleagues' experiences. Beyond that, it is incredibly important to us to create an open and trusting atmosphere so that all employees feel at home with us immediately. This is also reflected in our core values:

• Together We Thrive
• Stay unconventional
• Be bold
• Take responsibility
• Strive for excellence

The Mawave team is a strong community, not just during the workday, but also in our private lives. To create special experiences for the team, we organize regular events: barbecues on our rooftop terrace, ski trips, retreats in the Bavarian mountains, a monthly chef who cooks delicious meals for us all, and much more. Come ride the wave with us!